Growth Strategy News,
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DOES THIS DOG HUNT? How to Know if That New
Opportunity Will Work in the Marketplace.
The new business development personnel of your company have been
saying for months that the latest breakthrough opportunity is the next big
thing. The management team is
upbeat and buzzing. The marketing department is fired up and ready to
launch the sales campaign.
But you’re beginning to wonder
if this is the right opportunity for your company. You like the concept, but will it make
money in the long run?
Does this dog hunt? Or in other words, have you gone beyond
the traditional way of looking at your new opportunity, which simply includes
sales and profit projections?
Read more »
IS YOUR NEW
PRODUCT PIPELINE MORE LIKE A TUNNEL, THAN A FUNNEL?
Are most of your new product
or service ideas being launched into the market? While that might sound
like a good thing, it probably isn’t.
Many companies approach new
product development as if it were a football game where the object is to
run to the goal line with every new idea or project. Many ideas may have some
kernel of merit, but actually, very few really are worthy of being launched
into the market.
Read more »
SURE YOU HAVE A
VISION FOR YOUR COMPANY, BUT WHAT WILL YOUR STAFF DO ON MONDAY MORNING?
Links Vision to Action
You’re still feeling good
following the corporate strategy retreat.
After all the data review and write-on flipcharts your management
team poured over, you have at long last articulated your new vision statement!
It was a celebrated high point of the retreat.
The vision was likely
inspiring. You probably created
something like “We will become ONE with our customers...utilizing
state-of-the-art technology…leveraging our core competencies for a competitive
advantage…and so on.”
It really sounded great… at
the moment. And although there was initial pride coming off the
retreat, you start to get a sick feeling your staff is not really sure what
actions to take based on the new vision and direction. The vision
statement really only provides a generalized direction. Despite
the fact that you have developed some key goals and perhaps some strategic
initiatives, Monday morning brings no new revelation, and it still feels
like business as usual.
Read more »