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Welcome to Growth Strategy News,

Ed Lahue
The ELM Group is proud to offer the Growth Strategy News, which provides meaningful articles of value related to strategy and innovation with the goal of inspiring you to pursue new growth for your brand or business.

 

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Ed Lahue

President & Sr. Consultant


DOES THIS DOG HUNT? How to Know if That New Opportunity Will Work in the Marketplace.


The new business development personnel of your company have been saying for months that the latest breakthrough opportunity is the next big thing.  The management team is upbeat and buzzing. The marketing department is fired up and ready to launch the sales campaign.

 

But you’re beginning to wonder if this is the right opportunity for your company.  You like the concept, but will it make money in the long run?

 

Does this dog hunt?  Or in other words, have you gone beyond the traditional way of looking at your new opportunity, which simply includes sales and profit projections?


Read more »

 

IS YOUR NEW PRODUCT PIPELINE MORE LIKE A TUNNEL, THAN A FUNNEL?

Are most of your new product or service ideas being launched into the market? While that might sound like a good thing, it probably isn’t. 

 

Many companies approach new product development as if it were a football game where the object is to run to the goal line with every new idea or project. Many ideas may have some kernel of merit, but actually, very few really are worthy of being launched into the market.

 

Read more »

 

SURE YOU HAVE A VISION FOR YOUR COMPANY, BUT WHAT WILL YOUR STAFF DO ON MONDAY MORNING?

Great Strategy Links Vision to Action

 

You’re still feeling good following the corporate strategy retreat.  After all the data review and write-on flipcharts your management team poured over, you have at long last articulated your new vision statement!  It was a celebrated high point of the retreat.

 

The vision was likely inspiring.  You probably created something like “We will become ONE with our customers...utilizing state-of-the-art technology…leveraging our core competencies for a competitive advantage…and so on.

 

It really sounded great… at the moment.  And although there was initial pride coming off the retreat, you start to get a sick feeling your staff is not really sure what actions to take based on the new vision and direction.  The vision statement really only provides a generalized direction.   Despite the fact that you have developed some key goals and perhaps some strategic initiatives, Monday morning brings no new revelation, and it still feels like business as usual.

 

Read more »