The ELM Group is a new product and brand development consulting
firm that helps
you develop breakthrough INSIGHTS & IDEAS to drive
NEW GROWTH through better
strategy and innovation.
Utilizing our unique INSIGHTS FIRST™ APPROACH,
we help you drive new growth in sales and profits through three core
practice areas of New Product Development, Brand Strategy and Strategic
New Product Development
Specialty in “Fuzzy Front End” Development
- Finding breakthrough consumer insights and
needs to go after the big ideas.
Developing better scoring new product concepts to fill your “pipeline” & improve
your success rate for NPD growth.
New Product Development Strategy & Process
Developing a clear new product strategy and “front-end” process
to focus NPD for better results.
- Developing a more differentiated and compelling brand positioning
for higher sales and profits.
Strategic Marketing Issues
- Wide range of assistance with strategic/marketing planning, business
assessment, competitive analysis and custom research in order to
Click here for