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Services

SERVICES

The ELM Group is a new product and brand development consulting firm that helps you develop breakthrough INSIGHTS & IDEAS to drive NEW GROWTH through better strategy and innovation.

Utilizing our unique INSIGHTS FIRST APPROACH, we help you drive new growth in sales and profits through three core practice areas of New Product Development, Brand Strategy and Strategic Marketing Issues:

New Product Development

Specialty in “Fuzzy Front End” Development

  • Finding breakthrough consumer insights and needs to go after the big ideas.
  • Developing better scoring new product concepts to fill your “pipeline” & improve your success rate for NPD growth.

New Product Development Strategy & Process

  • Developing a clear new product strategy and “front-end” process to focus NPD for better results.

Brand Strategy

  • Developing a more differentiated and compelling brand positioning
    for higher sales and profits.

Strategic Marketing Issues

  • Wide range of assistance with strategic/marketing planning, business modeling, opportunity assessment, competitive analysis and custom research in order to drive business growth.

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