LEADERSHIP

Ed Lahue - President and Senior Consultant The ELM Group is led by Ed Lahue. Mr. Lahue is an accomplished strategic marketer and new product specialist with over 22 years experience in identifying new opportunities for growth for his clients. Mr. Lahue has successfully marketed numerous products as well as developed new products based on discovering key consumer insights. He has worked with a wide range of categories and well-known consumer brands.

Mr. Lahue's experience is in the areas of:

• Jump-starting the “Fuzzing Front End”
• New Product Development - Ideation, Concept Development & Business Modeling
• Brand Strategy and Positioning
• Marketing and Brand Management
• Strategy and Innovation Consulting

  Mr. Lahue identifies growth opportunities by helping clients discover the key consumer, business, and technology insights within the context of their strategic position in the marketplace. This also includes identifying key insights and turning them into viable business strategies or propositions.

  In addition, Mr. Lahue has served on the adjunct faculty of the University of Evansville, and also teaches professional seminars to various audiences. He is a contributor to the book, SECRETS OF THE MASTER SELLERS and has published articles such as “Is Your New Product Pipeline More Like a Tunnel Than a Funnel?”, “Does This Dog Hunt”, and “The Sweet Spot”. Most recently, Business Week named Mr. Lahue to be on their Market Advisory Board.

  Prior to founding The ELM Group, Mr. Lahue was with several Fortune 500 corporations including The Dial Corporation, Borden, and Bristol Myers-Squibb. Mr. Lahue has a M.B.A. in Marketing.
  

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