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The ELM Group is a new product and brand development consulting
firm that helps
you develop breakthrough INSIGHTS & IDEAS to drive
NEW GROWTH through better
strategy and innovation.
Utilizing our unique INSIGHTS FIRST™ APPROACH,
we help you drive new growth in sales and profits through three core
practice areas of New Product Development, Brand Strategy and Strategic
Marketing Issues:
New Product Development
Specialty in “Fuzzy Front End” Development
- Finding breakthrough consumer insights and
needs to go after the big ideas.
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Developing better scoring new product concepts to fill your “pipeline” & improve
your success rate for NPD growth.
New Product Development Strategy & Process
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Developing a clear new product strategy and “front-end” process
to focus NPD for better results.
Brand Strategy
- Developing a more differentiated and compelling brand positioning
for higher sales and profits.
Strategic Marketing Issues
- Wide range of assistance with strategic/marketing planning, business
modeling, opportunity
assessment, competitive analysis and custom research in order to
drive business
growth.
Click here for
case study
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