The ELM Group
Clients and Experience


ConAgra Foods “The ELM Group provided excellent support and insights into key business issues throughout the scope of the project. Their experience with regard to the new product process was invaluable.”
Kris Mueller, Sr. Marketing Research Manager, Consumer Insights, ConAgra Foods


“The Slim-Fast Marketing Team truly appreciates your work. Your ideas and suggestions evidenced an understanding and appreciation of consumer needs, the company’s capabilities and limitations, and marketplace dynamics.”

Russell Proops, Director, Marketing Research, Novartis Consumer (formerly Director, Marketing Research, SlimFast Foods)


“Ed Lahue with The ELM Group is one of those guys who was born to discover new opportunities. His innovation work with Bristol Myers Squibb/Mead Johnson Nutritionals can attest to his disciplined approach to finding growth opportunities that can truly work in the competitive marketplace.”

Dave Dickinson, President & CEO, Cord Blood Family Trust (formerly V.P. Global New Business Development, Mead Johnson Nutritionals)


“Ed Lahue of The ELM Group has a unique ability to grasp individual business situations while utilizing his experience and proven processes to deliver sound executable recommendations for success.”

Jim Montel, Regional Director of Marketing, American Dairy Association (formerly V.P. Marketing, Borden)


“ The ELM Group provided us with the ability to jump start our marketing strategy. The research and analysis provided us a clear picture of our needs and how we could best address those needs within our business structure.”

Norm Campbell, Director of Marketing, Energy Systems Group, a division of Vectren


“Warning: Don’t hire The ELM Group unless you are prepared to be challenged and to change your business for the better. Ed Lahue brings to every project an ability to creatively develop strategies that will knock your socks off.”

Mike Hull, President, Donaldson Capital Management (formerly Sr. Category Director, Mead Johnson Nutritionals)


“The ELM Group provided an outside perspective on how to develop a better strategy; and the New Harmony session was generally agreed to be the best planning session we have ever had.”

Pete Ruthenburg, Executive V.P. & COO, Red Spot Paint & Varnish


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