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Approach

WHY THE ELM GROUP?

INSIGHTS FIRST Approach

The INSIGHTS FIRST Approach is a strategic, comprehensive approach to the “fuzzy front end” of new product and brand development.

The IF approach leverages your past consumer research investment to drive the process with key insights prior to any ideation to improve your success rate. The IF approach is not about magic wands or confetti; it’s about focusing on consumer insights first.

In addition to mining for consumer insights the IF approach leverages your cross-functional teams’ technical and business knowledge and insights. Also this provides you with better team consensus and alignment. If needed the IF approach allows for executive sponsor participation to facilitate early buy-in.
Click here to see IF Process

Seasoned Professionals

Ed Lahue, the founding principal, brings 22 years of brand marketing & new product expertise and demonstrated results with several world-class consumer products companies.

In addition, The ELM Group is a team of independent senior professionals, doing the work themselves, providing you with experienced hands-on results. We bring the appropriate expertise to your project based on your needs. We move extremely fast and are very flexible in providing results-oriented strategy & innovation expertise.

Our independent resource partners include:

  • Facilitators – Trained facilitators using the SIMPLEX methodology to maximize your cross-functional team’s results
  • Focus Group Moderators – Top quality market research firms with specialties that match your project needs for maximum results
  • Other professionals such as designers, illustrators, and R&D experts based on your project needs

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