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INSIGHTS FIRST APPROACH

The IF approach will deliver quantitative-ready new product or branding concepts that provide better scoring business propositions and improved results. The IF approach leverages past consumer research and drives the process with consumer insights while aligning your strategic direction with your cross-functional team. Click here for case study

  • Insight Miner – Discover key consumer insights through leveraging and mining existing market research
  • Coach your cross-functional team to prepare science, technology and business insights
  • Days of Our Lives – Team participants learn first hand what consumers’ experience when purchasing, using, and reusing your product in the course of their daily lives
  • Strategic Session, powered by SIMPLEX, with your cross-functional team to jump-start their thinking and determine key strategies. We review all insights collected including the Insight Miner Report and the internal functional experts
  • Key Outcomes include:
    • Key Insights to move forward
    • Clarified new product or brand strategy
    • “Hunting Grounds” defined & agreed upon
    • Identify any further market research needs
  • Clarify & assess potential “Hunting Grounds”
  • Our unique Tandem approach maximizes both the cross-functional team’s participation in the back-room, as well as, probing for deeper understanding from consumers
  • Focused Ideation session, powered by SIMPLEX, moves from clarified insights to generating focused ideas within the defined “Hunting Grounds”
  • Top ideas are converged on as a team using our proprietary screening tools
  • Top screened ideas are further developed into concept briefs
  • Concept Briefs are converted either to benefit & support statements or full concepts (illustrations are developed if needed)
  • Tandem Qualitative Research is conducted to further develop concepts in a fast-track iterative approach. Further refining, adding, and dropping concepts between sets of focus groups at multiple locations within one week

Click here for case study

 

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