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The IF approach will deliver quantitative-ready
new product or branding concepts that provide better
scoring business propositions and improved results.
The IF approach leverages past consumer research and drives the process
with
consumer insights while aligning your strategic direction with your cross-functional
team. Click here for case study
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- Insight Miner™ – Discover key consumer insights through
leveraging and mining existing market research
- Coach your cross-functional team to prepare science, technology and
business insights
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Days of Our Lives – Team participants learn first hand what consumers’ experience
when purchasing, using, and reusing your product in the course of their
daily lives
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- Strategic Session, powered by SIMPLEX, with your
cross-functional team to jump-start their thinking and determine key
strategies. We review all insights collected including the Insight
Miner™ Report and
the internal functional experts
- Key Outcomes include:
- Key Insights to move forward
- Clarified new product or brand strategy
- “Hunting Grounds” defined & agreed
upon
- Identify any further market research needs
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- Clarify & assess potential “Hunting Grounds”
- Our unique Tandem™ approach maximizes
both the cross-functional team’s participation in the back-room,
as well as, probing for deeper understanding from consumers
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- Focused™ Ideation
session, powered by SIMPLEX, moves from clarified insights
to generating focused ideas within the defined “Hunting Grounds”
- Top ideas are converged on as a team using our
proprietary screening tools
- Top screened ideas are further developed into concept briefs
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- Concept Briefs are converted either to benefit & support
statements or full concepts (illustrations are developed if needed)
- Tandem™ Qualitative
Research is conducted to further develop concepts in a fast-track
iterative approach. Further refining, adding, and dropping concepts
between sets of focus groups at multiple locations within one week
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