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- $3 billion consumer products company looking to jump-start
additional new product development
- Needed quantitative ready concepts for BASES
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Insight Miner™ discovered key consumer insights and partnered with
client’s
cross-functional team to uncover key technology insights and defined “hunting
grounds”
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Tandem™ Qualitative probed for deeper understanding around “hunting
grounds”
- 50 ideas were evaluated with the cross-functional team considering consumer
appeal, feasibility, and capital requirements
- 20 concepts were developed and refined
- 10 concepts were finalized for quantitative testing with BASES
- Majority of concepts scored well with the
top concept exceeding the hurdle rate by 16% and gaining management funding
approval for development.
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