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Approach

CASE STUDY

Situation

  • $3 billion consumer products company looking to jump-start additional new product development
  • Needed quantitative ready concepts for BASES

Approach

  • Insight Miner discovered key consumer insights and partnered with client’s cross-functional team to uncover key technology insights and defined “hunting grounds”
  • Tandem Qualitative probed for deeper understanding around “hunting grounds”
  • 50 ideas were evaluated with the cross-functional team considering consumer appeal, feasibility, and capital requirements
  • 20 concepts were developed and refined
  • 10 concepts were finalized for quantitative testing with BASES

Results

  • Majority of concepts scored well with the top concept exceeding the hurdle rate by 16% and gaining management funding approval for development.


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