Mr. Lahue's experience is in the areas of:
- Jump-starting the “Fuzzing Front End”
New Product Development - Ideation, Concept Development & Business Modeling
Brand Strategy and Positioning
Marketing and Brand Management
Strategy and Innovation Consulting
Mr. Lahue identifies growth opportunities by helping clients discover
the key consumer, business, and technology insights within
the context of their
strategic position in the marketplace. This also includes
identifying key insights and turning them into viable business strategies
In addition, Mr. Lahue has served
on the adjunct faculty of the University of Evansville, and also teaches
seminars to various
audiences. He is a contributor to the book, SECRETS
OF THE MASTER SELLERS and
has published articles such as “Is Your New Product Pipeline More Like a Tunnel Than
a Funnel?”, “Does This Dog Hunt”, and “The Sweet Spot”.
Most recently, Business Week named Mr. Lahue to be
on their Market Advisory Board.
Prior to founding The ELM Group, Mr. Lahue was with several Fortune
500 corporations including The Dial Corporation, Borden,
and Bristol Myers-Squibb. Mr. Lahue has a M.B.A. in Marketing.